The story of how we built
Nomad Magazine

Made for people who are brave enough to travel and live life differently.

People often ask me why I started this magazine—and why, in a digital world, I chose print.

The truth is, I've been dreaming of creating a media platform that would serve digital nomads and its industry for nearly a decade. Since 2015, I've watched this lifestyle explode—new communities, new tools, new ways of living and working. And thought that if cannabis can have its own magazine, why not us?

But there was one little problem: I had no idea how or where to start. I’d never worked in publishing.

So I started experimenting. I launched a Russian-speaking podcast called NoOfficeAnymore and ran a small website and Instagram page called WhatsUpNomads. But when I took a new job, I didn’t have the capacity to continue. Still, the idea of a nomad magazine kept looping in my head.

In 2023, I was on Nomad Cruise and saw a pitch program for startup ideas. Just for fun—and out of curiosity—I applied to present the magazine. I wanted to hear what others thought.

That moment changed everything.

Curves.Digital offered to help with branding and landing page (our logo is their creation!). Olga Isaeva from Nomad Train gave early advice and contacts. My sister introduced me to Amy White, a senior editor from the Mindvalley circle, who became our editorial guide. Others helped me connect with magazine founders, sharing their experience and encouragement.

I had already spent years immersed in the digital nomad world. I knew many people from the industry—founders of events, leaders of communities—and I felt that these connections could truly make a difference.

So I started pitching the idea to friends, and their support was incredible. Some of the first people to join as writers came directly from the Nomad Cruise community. Their belief in the project gave me the courage to take the next step.

I was introduced to Tatiana Illarionova, who became my first publishing coach and eventually connected me with her trusted art director and designer from Slovakia, who did an amazing job putting the first edition together from scratch.

Still, the first edition was brutal.

It was hard, expensive, and emotionally draining. I felt like I was pushing this thing uphill alone—without knowing if anyone even wanted it. I made myself a promise: I won't give up. No matter what it costs.

Eventually, Feride Mustafaieva joined me in December 2023 as the first team member and took over Instagram, YouTube, and our visual identity to life. We launched the first edition on February 11, 2024—my birthday (because why not?). The print copies arrived in March. By then, I was fully burned out, juggling a full-time job, a new baby, my magazine. But every message, every sale, every kind word about the magazine gave me another spark to keep going.

During our second edition, the workload was overwhelming—until Jessica came in like a superhero. She quickly became our senior writer and editor, eventually taking over all communication with authors.

The second edition was very delayed but finally came out in print in January. And what I noticed was this: does not matter how many times people saw digital version, everything changes when people can hold the printed magazine in their hands. That's when the real feedback, orders, and attention start flowing.

The third edition was our smoothest yet. Jess handled the editorial team, we found an amazing design team in Brazil, Estúdio Drama, and we launched the Edition at Bansko Nomad Fest—the biggest nomad event in Europe. In time!

Nomad Magazine team at Bansko Nomad Fest

Oh, one more thing—somewhere between being overworked, burned out, and launching the first and second editions, I somehow met Martin Donadieu (the French guy on the right). Fell in love instantly, we got married eight months after we met—our online wedding story is featured in the third edition. He became the unofficial co-founder as our CTO and my entrepreneurial mentor. When the magazine financially succeeds, it will be thanks to my team, Martin… and maybe a little bit to me too.

Now, you might be wondering: who pays for all this? Does the magazine make money?

Short answer: I'm the solo founder and also the solo investor. I still keep the full-time job and my salary doesn't go to new shoes—it goes to making sure the magazine is sustainable. Each edition (we print twice a year) costs around €25,000, and monthly running costs are €3,000–4,000. To give you a brief idea to put together content into the magazine:

  • Design: €2,500
  • Custom cover: €400
  • Final round of proofreading: €700–1,000
  • Print 1000 copies: €3,200
  • Shipping (events, coworkings, colivings): €2,500
  • Plus: Team salaries, YouTube episodes, tools, subscriptions, event sponsorship, custom illustrations, marketing…

How Do We Make Money?

Each purchased digital or print copy, every brand placement in the magazine (ranging from €75 to €900), each YouTube collaboration, and every monthly supporter contributes to making this project keep going. It does not cover all the costs yet though.

So what's next?

We're now focusing on two big goals to secure the 4th edition (which is almost done):

  1. Applying for EU media grants
  2. Searching for one main sponsor—"Powered by…" on the cover, a double-page feature inside, and strategic delivery to key locations for their brand.

For now, we're proud of what we've done. Three beautifully crafted editions. A growing community. And a bold idea brought to life.

If you believe in what we're building, the best way to support us is simple:

Let's keep printing what matters.

— Lera

June 2023
Pitch
Watch the pitch
In June 2023 I pitched the idea of the magazine for digital nomads that we've wrote with friends while driving around Crete.
February 2024
🚀 launch
On February 11 we released the very first edition of Nomad Magazine.
April 2024
We presented the magazine at Running Remote in Lisbon, Portugal. Yep, we had our own stand!
Watch series of short interviews on IG
June 2024
Bansko Nomad Fest. Magazines were available at Nomad Cruise booth.
August 2024
Jessica Holmes joined our team as writer and editor. Later in December she took over all communication with writers and planning the third edition. 🎉
Check out her blog
September 2024
Canada to Japan with Nomad Cruise. Epic two weeks cruise with 300 nomads and entrepreneurs.
Watch the story
We could also share how Nomad Magazine was created, starting from the startup pitch at previous Nomad Cruise.
September 2024
Buenos Aires, Argentina—invited by Visit BUE to share why this city is a great fit for digital nomads.
Watch the episode
Buenos Aires. We came back with a recorded YouTube episode that made us realize we should take YouTube more seriously. The video got 8K views while our account was still very young. Thanks to the help of Visit BUE, we invited expats and nomads to discover what makes Buenos Aires, Argentina, so special.
October 2024
While in Japan, we attended Colive Fukuoka in Fukuoka City and left with a few recorded interviews. Our favorite? The Japanese nomad family👇 .
Watch the interview
November 2024
Released the Second Edition of NGM in digital format.
Read the second edition
Design by Dominik Fodora
Art-Direction by Bára Tabačková and Tatiana Illarionova
Illustrators by Helga Pavelková, Barbora Dzadík Kmecová, Nataly Sheveleva
Comics by Giang Gao
Marketing by Feride Mustafaieva

Authors: Kristina Mänd-Lakhiani, Jessica Holmes, Lulu Lundt, Akina Shu, CarouLLou and Michel, Derek Smith, Sergio Sala, Tomas Mrva, Francesco Silicani, Flor Dosreis, Johannes Voelkner, Guilia & Andreas, Emmelie Steentjes, Marelin Goncalves and Luis Calado, Manon Jongejan and Robin Steyverd.

Sponsored by Nomads.Insure, Tulsa Remote, Inventum International (online school), Global Nomad Pass, Safety Wing.
December 2024
Captured epic conversations with top speakers while attending Nomad Island Fest in stunning Madeira, Portugal.
Interviewed by: Lera Pitiakova (Founder)
Filmed by: Ilya Madeira

It's our second time at Nomad Island Fest, organized by Michelle Maree of The Nomad Escape.
January 2025
Chiang Mai, Thailand. We filmed an episode about why this city keeps ranking as a top destination while attending Nomad Summit.
Watch the episode
Interviewed by: Lazar Dimitrijevicc
Filmed by: Telard Aaby
Location: Punspace, Chiang Mai.
Сreative support: Anna Egorova, Curves.Digital
February 2025
We shipped the second edition of our printed magazine to our readers (second edition was distributed digital-first).
June 2025
Launch of the Third Edition at Bansko Nomad Fest
Read the third edition
In June 2025, we proudly launched our third edition at Bansko Nomad Fest—an annual event of 800+ remote workers and global citizens. We built a booth, brought fresh copies hot off the press, and shared the magazine in welcome packs. (And we've met in person for the first time!)

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